AAF business initiative mobilizes rural artisans, who are located in various different clusters across India while sustaining the environment by engaging naturally grown fibres, products. Each of these clusters is managed by state partners and local Master Artisans, to help them earn sustainable livelihoods thus preventing the rampant unsafe migration in the region and therefore makes people less vulnerable for human trafficking. Making them independent and financially secure which contribute to their self-esteem and improves the quality of life of their entire family is our motive. AAF initiative is to provide sustainability in their lives, empowering them not only financially, but also bringing them a new status in their families, and therefore, in their communities through promotion and development of traditional arts, handicraft and textile weaving.
But this initiative imposes challenges, a lot of time and resources are required for designers to travel from cluster to cluster to provide training. AAF seeks to create a Resource Centre, a hub to train the Master Artisans of different clusters to ensure the high quality of the products. Also, the wholesale buyers can collaborate directly with the designers and artisans to ensure the fullest satisfaction to the specific requirements. The resources saved by establishing the AAF Resource Centre will be directed to engage more artisans to the business initiative.
As your business is exponentially growing in every corner of India, the AAF Resource Centre would strategically benefit the company as it increases public relations and brand image, achieve CSR goals and also provides its multi-purpose facilities for your business conferences, corporate events, official accommodations and employee training and many more.
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